About Us - Our Trainers

Jeffrey Soh is a cheerful and humorous person who is familiar with F&B wine business which he managed for 5 years. Jeffrey also possesses strong passion in wine tasting, wine pairing and knowledge in wine viticulture and vinification. Jeffrey is fully conversant in English, Mandarin.

Jeffrey Soh is ACTA certified and is the trainer for the following courses:

• Wine level 3 – Wine Selection and Evaluation
• Wine level 4 – Special Tailored Wine Selection

Max has a strong entrepreneurial spirit, been a people person who is result oriented and performance driven. Possessing good communication and interpersonal skills, always looking to encourage results thru motivational and people focus management style.

Numerous years of experience in man management has build his strong operational skills with a hands-on approach always looking to lead team in objectives and goals set by the company. He is also able to resolve disputes, difference and conflict fairly easily due to people focus nature and being fair when dealing with any potential outbreak. Furthermore he possess good analytical skills especially with numbers and finance; always looking to spot new trends and opportunities.

MASTER OF BUSINESS ADMINISTRATION (MBA), UNIVERSITY OF SOUTH AUSTRALIA

• ACTA QUALIFIED
• DACE QUALIFIED

PROGRAMS TAUGHT:

• FOOD SAFETY COURSE LEVEL 1
• FOOD SAFETY COURSE LEVEL 1(REFRESHER)
• PREPARE FOR SERVICE (MISC EN PLACE)
• INTERACT WITH AND SERVE FOOD AND BEVERAGE CUSTOMERS
• DIPLOMA IN MANAGEMENT

Bruce has more than 30 years of experience in working with people, he has learnt how to manage people from different walks of life. And over the last 10 years he have been working on encouraging change in human behaviour through the usage of coaching and mentoring to achieve great results. Bruce especially find great passion in transferring the knowledge and skills he possess and as well as new found knowledge and skills to individuals for them to excel in their work.

Bruce has numerous years of experience in training and development for Food and Beverages industry. he has produced training material such as Standard Operating Procedure, PowerPoint Presentation and Trainer Guide; and conducted training in both English and Mandarin environment to participants from different nationality, culture and race. The training content that he has produced includes Basic Service Course, Basic Leadership Course, Advance Service Course, Intermediate Leadership Course and Diploma in Management.

DIPLOMA IN RETAIL, SINGAPORE INSTITUTE OF RETAIL STUDIES (SIRS)

DIPLOMA IN ADULT CONTINUED EDUCATION (IAL)

• ACTA QUALIFIED
• DACE QUALIFIED

PROGRAMS TAUGHT

• FOOD SAFETY COURSE LEVEL 1
• FOOD SAFETY COURSE LEVEL 1(REFRESHER)
• PREPARE FOR SERVICE (MISC EN PLACE)
• INTERACT WITH AND SERVE FOOD AND BEVERAGE CUSTOMERS
• PROFESSIONAL DIPLOMA IN ENTREPRENEURSHIP
• Conflict Management
• Customer Service Excellence
• Workplace Safety and Health for Food and Beverage Operations