Social Media Marketing

Upon completion of the course, candidates will be able to:

Monitor social media activities.

Identify types of social media platforms, tools and their operations.

Propose improvements to marketing and promotion through social media engagement.

Describe the organisational policy and procedures for social media use.

Prepare documentation to collate past outcomes of social media marketing activities.

Name the rules and regulations and terms of use of specific social media platforms.

Participate in social media marketing campaign activities.

Course Content

1. Track social media activities

2. Improvements to marketing and promotion

3. Documentation of social media marketing activities

4. Social media marketing campaign activities

Entry Requirements

• ‘N’ level/’O’ level qualification and above and be able to read and write English at a proficiency level equivalent to the ES WSQ WPL level 3/’N’ level.

• At least 3 years working experience in the supervisory/team leader role.

Teacher to Student Ratio

To ensure that all students have sufficient time to learn and practice their skills, we have allocated 1 teacher per 20 students maximum. (1:20)


The duration of this course will be held for 16 Hours (2 days)

Delivery Method and Assessment

Training delivery is a combination of lectures and group discussion.

Assessment consists of practical performance (PP) and oral questioning (OQ).


Upon successful completion of the programme, candidate will be awarded with WSQ Statement of Attainment (SOA) in Customer Service Excellence by SkillsFuture Singapore (SSG)

Course Fees


Full Fee Fee after funding:

For Singapore Citizens / PRs
Aged 21 years old and above


For Singapore Citizens
Aged 40 years old and above

Mid-Career Enhanced Subsidy (MCES)



Funding Type SME | Enhanced Training Support for SMEs (ETSS) Non-SME
Course Fee Subsidy*
For Singapore Citizens / PR
Aged 21 years and above



For Singapore Citizens
Aged 40 years and above


Absentee Payroll Funding

For training conducted outside working hours, AP funding is given to the employers to defray the overtime pay that was paid to their employees. Hence to qualify for AP funding, employers must have in place a Human Resource (HR) policy which provides for the payment of overtime pay to employees for these training hours and pay their employees overtime pay for these hours, in accordance with the HR policy.
For Singapore Citizens / PR

capped at $4.50 per hour

*Final funding amount subject to sponsored employee criteria being met.

1. For more information on SFEC, eligibility criteria and the guide to claim SFEC, please refer HERE
2. Find out more about Absentee Payroll at HERE

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